Why Gulder Ultimate Search can’t measure up to BB Naija’s popularity
The Gulder Ultimate Search has just been concluded and a winner, Odudu Otu has been crowned. But even after a successful season, the Gulder Ultimate Search can't live up to it's old glory, or rank with popularity of Big Brother Naija reality show.
We are going to factor out WHY.
Why is Big Brother Naija so popular and engaging?
The reality show, which debuted in 2006, features a group of strangers living together for 12 weeks in a camera-filled house. Every step is tracked and broadcast to millions of viewers via a specialized TV channel 24 hours a day.
While at the house, they interact with one another and take part in physical and mental tasks. Every week, at least one of the housemates with the fewest votes is expelled. The eviction takes place after the housemates make secret n...